projects   |   id   |   dance theatre of harlem

services:   logo, identity system, guidelines manual.

The Harlem based, internationally acclaimed dance institution, founded by Arthur Mitchell in 1969, is continuing its mission of promoting excellence and diversity in dance performance and education under the creative direction of Virginia Johnson.

In occasion of the relaunch of Dance Theatre of Harlem’s public performances, which also coincided with its 45th anniversary celebration, Mindjog redesigned DTH’s logo and identity system and delivered a complete set of guidelines for its implementation on print and screen media.

This rebranding effort was made possible by a grant from the Taproot Foundation and the talent and dedication of a team of volunteers.